What’s often missing is a smile; an essential element of human interaction, business relations and customer service.


I read a quote one day that said, “Don’t cry for a man who left you, the next one may fall for your smile.” The same principle applies to customer services.

A smile is not enough to guarantee excellent customer service, but excellent customer service always starts with a smile.

A smile is a powerful tool. Most people think that we smile because we feel happy, but it can go the other way as well: we feel happy because we smile. Why don’t you try it? Feels good doesn’t it?

Here are Four Reasons Why Excellent Customer Service Should Start With A Smile:


1. Smiling Communicates Your Emotional State of Mind


Smiling isn’t just something your face does. It reveals your mood or mental state at a particular time. A nonvisual sense of a smile over a telephone could significantly profit your business. A smile influences customers perception of your product.


2. Smiling Validates Your Business Promise


A smile helps form your customer’s first impression of your business and reaffirms your ‘brand promise’.

Sam Walton once said, “There’s only one boss, the customer. He can fire everyone in the company from the chairman down, simply by spending his money somewhere else.”

A smile is the lifeblood of your business.


3. Smiling means “we are ready to go the extra mile”


A smile says, “I may not have the answer, but I will find it. I may not have the time, but I will make it.” A smile tells the story of your business culture beyond first impression.

Regardless of your industry; first impressions matter, courtesy counts, attitude is everything, and doing the right thing is ethical.


4. Smiling makes your customers feel like kings


In a fast paced world, a smile will make you customer feel as if time has slowed down, just for them.

Technological advances are an important aspect of business innovation, but it has compromised interpersonal relationships.



A smile is more than a facial expression. A smile is an invitation towards the journey of trust and rapport – the capstone of every business relationship.
Omitting smiles from the equation leaves out the crucial ingredient in any business interaction.